Telling the Story: The Three Unities

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We based our latest release on a concept developed by the Greek philosopher Aristotle in his work on literary theory written in 335 BC, entitled Poetics.

In the work, he outlined three principals of storytelling, which over the centuries came to be known as The Aristotelian Unities, or The Three Unities. His idea was that a properly told story should express unity of action, place, and time; meaning that the plot should be constructed around a single action, occurring at a distinct location, over the course of a single day (or as Aristotle put it, within a single revolution of the sun).

 

Unity of Action

Unity of Place

Unity of Time

 

For The Three Unities, we took this framework and applied it to one of our favorite stories -- The Tree of The Knowledge of Good & Evil. Once we started thinking about what each beer would be, everything fell right into place.

We care deeply about design and take great care in making everything look as beautiful as it tastes. When we first began generating concepts for our beer, we knew we needed to find an illustrator that could easily bring these ideas to life. We were so lucky to find one in our own backyard with Illustrator and Comic Designer, Evan M. Cohen. Evan’s unique style and strong point of view was the perfect match to our verbose conceptual direction.

 
Photo of the Three Unities Prints

Photo of the Three Unities Prints

 

We worked closely with Evan to build the concept of the Three Unities. The final illustrations captured the story so beautifully and we decided to make them into a limited edition series of silk-screened prints. Each print is signed and editioned by Evan. They were printed at End Hymns Printing Company in Grand Rapids, Michigan.

 
 
 

Unity of Action silk-screen print by Evan M. Cohen


Unity of Action

For Unity of Action, we wanted to do what we always do, so we brewed a Sour DIPA w/ an excessive amount of Dragonfruit puree.

 
 

Unity of Place silk-screen print by Evan M. Cohen


Unity of Place

For Unity of Place, we wanted to pay homage to our home in the Hudson Valley, so we brewed a Sour IPA exclusively w/ ingredients from New York State.

 
 

Unity of Place silk-screen print by Evan M. Cohen


Unity of Time

It was pretty much obvious what we had to brew for Unity of Time, so we took a lager and aged it in oak for six months.

 

Limited edition, signed prints sets are now available through our online store while supplies last.

 
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