The Purelake Variations

Releasing this Friday, September 14 at 5pm!

We will begin to hand out wristbands at 3pm. If you plan to arrive before this, it will be your responsibility to keep your place in line. At 3pm, an HVB employee will go down the line and give a wristband out to each guest. Once you receive a wristband, you’re free to explore our beautiful city! If you arrive after 3pm, please come to the front door to receive your wristband. If you choose to leave, please make sure that you return to the line at 430pm sharp! Depending on how many people come by, we might have to lower the allotment after the first hundred people. We’ll be using different colored wristbands to make these allotment groups clear. Also, please do not remove your wristband! We will not be able to honor wristbands which have been ripped or removed. Thank you! For up to date information on allotments on the day of the release, check out our IG stories!

For up to date information on allotments on the day of the release, check out our IG stories.